UNICEF is mandated by the United Nations General Assembly to advocate for the protection of children's rights, to help meet their basic needs and to expand their opportunities to reach their full potential.

UNICEF is guided by the Convention on the Rights of the Child and strives to establish children's rights as enduring ethical principles and international standards of behaviour towards children.

UNICEF insists that the survival, protection and development of children are universal development imperatives that integral to human progress.

UNICEF mobilizes political will and material resources to help countries, particularly developing countries ensure "a first call for children" and to build their capacity to form appropriate policies and deliver services for children and their families.

UNICEF is committed to ensuring special protection for the most disadvantaged children victims of war, disaster extreme poverty, all forms of violence and exploitation and those with disabilities.

UNICEF responds in emergencies to protect the rights of children. In coordination with the United Nations partners and humanitarian agencies, UNICEF makes its unique facilities rapid response available to its partners to relieve the suffering of children and those who provide their care.

UNICEF is non-partism and its cooperation is free of discrimination. In everything it does the most disadvantaged children and the countries in greatest need have priority.

UNICEF aims, through its country programmes to promote the equal rights of women and girls and to support their full participation in the social, economical and political development of their communities.

UNICEF works with all its partners towards the attainment of the sustainable human development goals adopted goals by the world community and the realization of the vision of peace and social progress enshrined in the Chapter of the United Nations.